About Us

Re-Think It, Inc. was founded by husband and wife team Craig and Amy Shumway with the goal of producing high quality, durable, and sustainable consumer goods. Re-Think It began producing an all-purpose scrubber called the Original Power Puff, featuring a long handle made out of recycled milk jugs. In 2011, Re-Think It unveiled the Re-Play line of infant and toddler dishware. Featuring a wide color pallet, each plate, bowl, cup, and utensil is manufactured out of recycled, FDA approved, food safe plastic.

Today, Re-Think It remains family owned and family-focused company dedicated to providing sustainable and affordable products, while following responsible environmental and social business practices.

Family values and responsibilities are a leading priority at Re-Think It. The company encourages work-life balance and offers employees flexible schedules to support family time and education. Re-Think It's founders believe this balance creates the most productive and rewarding work environment where employees' ideas and input are encouraged and considered in making decisions about the future of the company, both big and small.

All Re-Play and Power Puff products are proudly manufactured, assembled, and tested in the USA. In fact, Re-Think It is headquartered in central Florida with its manufacturing center located in south Florida.

Re-Play was founded on the belief that mealtime is family time. Family owned and operated for over 25 years, Re-Play offers products that are affordable, durable, and sustainable – ensuring you spend less time worrying about mealtime and more time enjoying family time.

Re-Play uses curbside collected HDPE plastic. Using recycled material saves waste from the landfill and uses less energy. Additionally, Re-Play products can be recycled again!

We believe going green should be rewarded with saving green. Our products are not only affordable, but are made to last.

The thickness and durability of our product designs have been proven to last families through multiple children without wear or fading. All of our products are dishwasher and microwave safe. You can even run over our divided plate with a car without causing damage!

Re-Play products are free from BPA, BPS, PVC, lead, phthalates, surface coatings and melamine. The source plastic is specially selected and cleaned to meet FDA & EU strict purity standards. So we are confident it will meet yours. Our color concentrate is safe for food contact, and all ingredients in the colors are FDA approved. As of 2017, Re-Play has saved 20 million milk jugs from the landfill.

Our products are made from recycled HDPE, which is a #2 plastic. HDPE basically means milk jugs! It is also BPA-free, Phthalate free, and PVC free. It’s one of the easiest plastics to recycle, and it can be recycled again and again. So drink your milk and toss that jug in the recycling bin!

According to the Healthy Child Health World website, if you are unsure about safely using plastic items, look for recycling codes 2, 4, or 5. Recycling codes 1, 3, and 6 can leach lead, bisphenol A, phthalates, and other stuff under certain circumstances. Recycling code 7 is the “Other” category. Some of these plastics are safer choices, like bioplastics such as PLA, while others can leach chemicals, etc. Read your labels for more information and proper care.

  • Recycling a 1-gallon milk jug saves enough energy to keep a 100-watt bulb burning for 11 hours.
  • One pound of recycled plastic saves enough energy to power a 32” LCD TV for 3 days.
  • One pound of recycled plastic saves enough energy to charge a smartphone for 31 weeks.
  • One pound of recycled plastic saves enough energy to charge an electric car for 6 hours.

Never heard of the Power Puff? Where have you been! Our handy can-do scrubber has been around for over 20 years! Originally developed to serve a growing need for cleaning cups and other dishware, the Power Puff is gentle on glass, but tough on grime. It even features a handle made from recycled HDPE plastic (milk jugs). The Power Puff has grown in popularity due to our loyal customers! We have recently expanded our line to include the Scrub Genie, a versatile, temperature sensitive sponge and scrubber that can be used for heavy duty and light duty cleaning! We have also introduced the Bottle Scrubber. The Bottle Scrubber is thinner than its "original" counterpart so it can fit in even the smallest openings.

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